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What does the term marketing mean? The goal of modern marketing is not to sell on the principle of "do not cheat - do not sell", but to meet the needs of customers. Dahta believes that marketing is just advertising and selling. And no wonder: every day we are bombarded with hundreds of TV commercials, newspaper ads, promotional emails and messages about sales. Someone is always trying to sell us something.

But sales and advertising are just the tip of the marketing iceberg. Although these two components are very significant, they are no more than components of the marketing complex, and they are often not the most important. If a marketing specialist has worked hard to understand the customer's needs, created a product that represents the highest consumer value, set a reasonable price, distributed the product correctly and advertised it effectively, then it will be very easy to sell such a product.

Thus, sales and advertising are only part of a rather complex "marketing complex" - a set of marketing tools that affect the market. Marketing can be defined as a social and managerial process by which individuals meet their needs by creating goods and consumer values and exchanging them with each other.


3. needs, needs and requests


The most important concept of marketing is the needs of human cultures. A need is a lack of something necessary that a person experiences. They can be divided into physical needs for food, clothing, warmth, and security; Social needs for communication and attachment; and individual needs for knowledge and self - expression. These needs are not invented by marketers, they are caused by human nature. When the need is not met, the person does one of two things:

or looking for a means by which the need can be met;

or it tries to reduce the need to satisfy it.

In industrialized countries, people are trying to find or create items that would help them meet their needs. In a less developed society, people try to moderate their desires or satisfy them with what they have at their disposal.

A need is a need that has taken a specific form in accordance with the cultural level and personality of a person. Needs take the form of objects that can meet needs. Human needs grow with the development of society. Along with them, the number of objects that arouse people's interest and desire to own them is also growing. Manufacturers, on the one hand, try to expand the range of products and services that can meet these needs, and on the other - stimulate the emergence of new needs.

The needs of people are practically unlimited, which is not true of the resources to meet them. Therefore, each person prefers to choose products that have the highest consumer value and are able to provide maximum satisfaction, taking into account their financial capabilities. If a person is able to pay for the implementation of their needs, the latter are transferred to the category of requests. The consumer considers the product as a set of certain qualities and chooses the product that provides the optimal set of these qualities available for the amount of money that the individual has. By comparing their needs with the available resources, the consumer makes a demand for those products that provide the maximum satisfaction of their needs.

Companies that are seriously engaged in marketing spend a lot of effort to identify the needs, needs, and requests of their customers.








https://clever-archimed.netlify.com/
https://clever-archimed.netlify.com/11-techniques-of-active-learning.pdf
https://clever-archimed.netlify.com/about-the-problems-of-online-learning.pdf
https://clever-archimed.netlify.com/apps-that-will-help-in-school.pdf
https://clever-archimed.netlify.com/education-in-the-internet-distance-learning.pdf
https://clever-archimed.netlify.com/distance-education-is-it-worth.pdf
https://clever-archimed.netlify.com/online-education-features-and-problems-you-may.pdf
https://clever-archimed.netlify.com/is-it-worth-it-to-get-an-education-remotely.pdf
https://clever-archimed.netlify.com/the-school-prepares-children-for-the-future.pdf
https://clever-archimed.netlify.com/popular-myths-about-distance-education.pdf
https://clever-archimed.netlify.com/the-best-goal-is-no-goal.pdf
https://clever-archimed.netlify.com/what-distinguishes-the-bachelor.pdf
https://clever-archimed.netlify.com/to-remove-the-class-educational-revolution.pdf
https://clever-archimed.netlify.com/why-you-should-try-self-education.pdf

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